Culd go either way." - Patrick Stox, StoxSEO.com “It's more hypothetical, and everything else is never equal, but I've seen a discrepancy between what we hope will be rewarded more and what actually is. Taken in isolation, I have seen the high authority/low relevance link have more impact than a high relevance/low authority link. The best place to see this, and where authority/relevance trade-offs are made the most link-by-link, is at the local level. "But that said, my approach is not to go for high authority/low relevance links in serious volume for a long term campaign - more relevant
links are more 'defensible' and are the ones that build the link the most. more basic profiles. But in the end, it's never that clear, and any theoretical debate here can be counterproductive. - Jon Cooper, Point Blank SEO Depends on content Much jewelry retouching service of what you do in link building depends on the content or assets you are promoting. This may determine the links that some of our experts would pursue. “It's not a simple question because high authority is a simple quality, but relevance is not. Whether you use a tool like Ahrefs or a metric like unique visitors, a high authority link equals
a number. Relevance is not so mathematical; this will depend on the page the link is pointing to and the context surrounding the link. “If my client is a real estate agent and I am linking to content about TV houses, then the real estate sites will be relevant to the client while the entertainment sites will be relevant to the content. “Now I know your question is about authoritative links versus niche links. With that in mind, I will prefer highly relevant but less authoritative links when working with niche and close-to-the-customer content because those are the people who will actually care to take action. However, high authority