Common forms include banner ads, interstitial ads, information flow ads, screen-opening ads, and rewarded video ads. Although some tool products have no advertisements, they use the traffic brought by free products to divert traffic to their other advertising products, so as to realize commercial realization. For example, Sogou and 360 use Sogou input method or 360 security guards to send their own browsers, etc.
Drain traffic from products with sufficient liquidity. There is also a new advertising monetization model that simply encourages users to watch advertisements. Every time an advertisement is viewed, a small percentage of the advertising revenue is divided, and the platform obtains most of the advertising revenue. This type of product is mainly aimed at users in third- and fourth-tier cities, and monetizes by taking up their time to watch advertisements.
The advertisers of the products are mostly products for sinking users, such as Douyin Express Edition, Today’s Toutiao Express Edition, etc. It is also all the rage among the sinking user masses. There is also an advertising monetization model that is popular in the sinking user market. This advertising app is presented in the form of games, allowing users to make money by playing games and watching advertisements, and stimulating users to use it in a gamified way. Raising pigs, fighting landlords to earn gold.